From Full-Service Agency to the Engine Behind the 90 Day Marketing Department
Since 2005, we’ve evolved from Mad-Men era media to AI-powered systems. Today, we don’t “run your ads.” We architect the owner-operated machine that produces revenue on repeat.
We Surfed Every Shift the Industry Threw at Us
We launched at the “worst” time to start an ad agency. TiVo was killing commercials, newspapers were fading, and the rules were changing fast. For nearly 20 years we’ve ridden the waves:
- The collapse of print
- The death/rise/death of broadcast TV and radio
- The explosion of Google, SEO, social media, content
- Now: the era of AI, automation, and in-house marketing
We grew from creative shop to full-stack digital — and now a consulting powerhouse for owners who want clarity, control, and revenue growth.
What That Means for You
We translate hard-won lessons into systems you can own. No fluff. No mystery metrics. Just the machine that makes money.
We’ve Seen Everything. And We’ve Built Everything.
Retail. Medical. Financial. Legal. Restaurants. Education. Oil & Gas. Manufacturing. Home Services. Pro Sports. Non-profits. Government.
Deep Integration
We learned products, customers, and operations — not just media buys — so the work actually moved revenue.
Real Deliverables
Full programs across TV, print, digital, SEO, and content. Built to comp, measure, and scale.
Operator’s Lens
The experience gave us a direct line into how companies succeed…and how they fail.
Why We Shut Down the Agency Model
The world doesn’t need more agencies. The tools are here. The software is inexpensive. The leverage is enormous — if you know how to use it.
“We don’t FISH for you. We teach you HOW TO FISH — with systems that help you think like a strategist and grow in-house, without blowing $15K/month on retainer roulette.”
Where We Operate
- Internal marketing arm for the Boring Family of Companies
- Private consulting partner to hand-picked clients via the SDB Strategic Success System
Your Outcome
One unified, owner-operated marketing department: CRM, funnels, automation, dashboards, and leadership — all yours.
Built by Someone Who Lives This, Not Just Teaches It
Shane Boring, founder of SDB and author of Think A Better Thought, has invested hundreds of thousands of dollars — and more than two decades — into mastery, leadership, and strategic growth.
- Hired big teams — and fired them all in a day when the model broke.
- Rebuilt leaner, faster systems without letting client performance drop.
- Brought real operator insights to every client who sits at The Owner’s Table.
If You’re Serious About Growth…
You don’t need another funnel or a logo refresh. You need a plan, a filter, and a system for execution. That’s what we architect inside the SDB Strategic Success System.
Ready to Make the Next 12 Months Look Like Most People’s Lifetime of Progress?
Learn more about the 90 Day Marketing Program, then claim your spot at the table.