From full-service agency to the business growth engine behind The Owner’s Table

SDB began in 2005 under a different name, Omnistar Advertising & Consulting — at the worst possible time to start an ad agency. TiVo was killing commercials. Newspapers were already dying. And most small businesses had no idea how fast the marketing world was about to change.

But we did.

For nearly 20 years, we’ve surfed every shift the industry threw at us:

  • The collapse of print

  • The death (and rise and death again) of broadcast TV and radio

  • The explosion of Google, SEO, social media, content marketing

  • And now — the era of AI, automation, and in-house marketing

We’ve gone from a Mad Men-style agency, to hybrid creative shop, to full-stack digital firm — and today, SDB is a consulting powerhouse for business owners who want clarity, control, and real revenue growth.

We’ve seen everything. And we’ve built everything.

SDB has delivered full marketing programs in nearly every major sector:

Retail. Medical. Financial. Legal. Restaurants. Education. Oil & Gas. Manufacturing. Home Services. Pro Sports. Non-profits. Government.

We’ve run media for cities. We’ve scaled mom-and-pops. We’ve written and produced entire TV, print, and digital campaigns. And we’ve done it all by treating our clients’ businesses like our own — learning their products, customers, and internal operations so we could actually drive results, not just “run ads.”

That experience — across industries, platforms, and business models — gave us something no textbook or webinar ever could:

A direct line into how companies succeed... and how they fail.

Why we shut down the agency model — and launched The Owner’s Table

The world doesn’t need more agencies. The tools are here. The software is cheap. And the leverage is enormous — if you know how to use it.

That’s why SDB no longer runs external marketing campaigns. Instead, we function as:

  • The internal marketing arm for the Boring Family of Companies

  • A private consulting partner for hand-picked clients through The Owner’s Table

We don’t “do the marketing” for you.

We teach you how to install systems, think like a strategist, and grow your business in-house — without blowing $15K/month on an agency that doesn’t understand what you really want.

Built by someone who lives this, not just teaches it.

Shane Boring, founder of SDB and author of Think A Better Thought, has invested hundreds of thousands of dollars (and more than two decades of time) in personal mastery, leadership, and strategic growth.

He’s hired big teams — and fired them all in one day when the model broke. He’s rebuilt leaner, faster, more productive versions without ever letting client performance drop. He’s seen the inside of more businesses than most founders ever will — and he's brought those insights to every client who sits at The Owner’s Table.

If you’re serious about growth...

You don’t need another funnel. You don’t need a branding refresh.

You need a plan. A filter. A system for execution.

And that’s what we architect inside The Owner’s Table — the flagship consulting program from SDB that distills everything we’ve learned from two decades in the trenches.

Want in?

Apply for The Owner’s Table and let’s make your next 12 months look like most people’s lifetime of progress.