Our Story: 2005 → Today
From a 10×10 executive suite in Midland to a consulting powerhouse — we didn’t just keep up with change, we engineered it.
We’ve Re-Engineered Ourselves Through Every Shift
Each era demanded a smarter model — culminating in today’s owner-operated 90-Day Marketing Department.
Milestones
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2005
OmniStar Advertising & Consulting Launch
December — arguably the worst time to start an agency. We opened a 10×10 suite in downtown Midland, TX. First client: Coconut Beach Tanning.
First Long-Term Client
EyeLASIK Midland became our second client — and ultimately our longest-running one through the agency era.
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2008
Merger → Hancock & Boring (H2B)
Merged with a competitor to expand capacity and footprint. Within a year, we learned what to keep — and what to never repeat.
Lessons in Scale
The experience refined how we’d build teams and systems for the next phase.
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2009
Rebrand → SDB Creative Group
After the split, every client stayed — proving results and relationships mattered more than a name.
West Texas Leadership
Quickly rose to become a top agency in the region within two years.
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2011
Digital Marketing Management
Formalized digital operations — SEO, content marketing, and automation before it was mainstream.
Systemization Begins
Early frameworks evolved into today’s unified stack for owner-operated marketing.
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2015
Opened Austin HQ
Expanded to anchor statewide growth and talent pipelines.
Statewide Impact
Kept our West Texas roots while extending reach across the state.
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2018
Opened Houston Office
Expanded again to support enterprise and growth-stage clients.
Broader Coverage
Served clients statewide — and soon nationwide.
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2020s → Today
From “Done-For-You” to “Teach You to Fish”
Transitioned from execution to empowerment. The 90-Day Marketing Department was born — and with it, the modern SDB.
Success Architecture
We don’t run your ads. We architect the system that runs your growth — and you own it all.
Built by a Founder Who’s Lived Both Sides
Shane Boring has hired big teams — and fired them all in a day when the model broke. Then rebuilt leaner, faster, and more accountable. That experience drives how we coach owners today.
Why Clients Stayed Through Every Evolution
Because we treated their business like our own. That never changes — only the systems do.
This Isn’t Nostalgia — It’s Proof We Adapt Faster
If you’re serious about growth, you don’t need another vendor — you need a system that scales. Let’s build it together.