The 12-Month Path to a Self-Sufficient Marketing Department
Build it once. Run it forever. Four phases, zero guesswork.
Phase 1
CRM, automation, funnels, dashboards, messaging.
Phase 2
Refine campaigns, tracking, and sales process.
Phase 3
Expand ads, retargeting, and team training.
Phase 4
Operate independently with quarterly growth reviews.
Plan Like a CMO. Execute Like an Operator.
Engineer goals, market, and message into systems that are measurable, repeatable, and scalable.
Strategy
Constraints, leverage points, ROI targets.
Market
Offers, messaging, media plays.
Brand
Voice, USP, proof points.
Buyer
Psychographics, pains, triggers.
Content
12-month cadence for demand.
Creative
Google, Meta, LinkedIn structures.
Win-back, reviews, automations.
Finance
Targets, sensitivity, payback.
Ops
Source-of-truth dashboards.
Built-In Guidance. Real Accountability.
The rhythm that keeps progress compounding during the build and beyond.
12 meetings to architect strategy, funnels, automation, and measurement.
18 reviews to tune campaigns, pipeline velocity, and KPIs.
Loom and email feedback to keep momentum high.
Own the Systems. End the Subscriptions.
Every tool you need to run a modern marketing department—under your control.
Lead capture, stages, tasks, reporting.
Landing pages, booking flows, conversion tracking.
Nurtures, reactivation, review triggers.
Confirmations, reminders, routing.
Live revenue, sources, conversion rates.
Automated requests and responses.
On-the-go control for leads and pipelines.
Internal training; centralize SOPs and assets.
Proposals and agreements with signatures.
Usage-based costs (SMS/email volume, ad spend) are scoped to your goals.
The difference isn’t knowledge. It’s execution. If you’re a lone ranger, we’re done here.
If you want the system built right—and built to last—stay with me.
What You Actually Get & Keep
We build it with you. You own it. No lock-in. No black boxes.
Goals, toolmap, KPI spec, offer & messaging framework.
Site, funnels, automations, ads framework, tracking.
Dashboard, cadence, reviews, optimization roadmap.
Templates, SOPs, scripts, brand system.
Operator playbook and video walkthroughs.
Admin access across the stack; you keep the keys.
Build it once. Run it forever.
Schedule your Blueprint Call. If we can’t improve what you’re doing, we’ll tell you straight.
Book Your Blueprint CallPrefer details first? Pricing and the full breakdown are on the website.